Crown Royal Whisky was launched in 1939 and is now owned by Seagrams, who are in turn owned by the huge Diageo Group.
Crown Royal has a rich golden amber colour, with a nose that is rich and robust with hints of vanilla and fruit.
On the palate it is very smooth and creamy with hints of oak and the flavour of vanilla. The finish is explained as long and lasting.
Crown Royal has a smooth and complex taste is derived from a blend of super premium whiskies. After the individual whiskies reach maturity in special oak casks, they are blended and set aside, becoming smoother and mellower as they age.
Every bottle of Crown Royal Whisky arrives in its own purple pouch, complete with a gold draw string. Bottles of special reserve come with an even more opulent bag, one with a gold tasseled drawstring.
These bags are now almost as famous as the Whiskey, becoming highly collectible.
Crown Royal Whisky is distilled in Gimli, Canada at the Gimli Distillery.
Located on the western shore of Lake Winnipeg in Manitoba, Gimli has the natural resources that are key to making Crown Royal's blend.
Natural local grains, a pure water source and a climate that supports the distilling process all come together to contribute to the smoothness and quality of this excellent whisky.
Gimli, Canada was named one of the most livable communities in the world and is recognized as one of the 20 great places to live in Canada.
Gimli is an ideal lakefront setting, and boasts countless outdoor and cultural activities. In Gimli, the Crown Royal Whisky distillery produces enough whisky to fill 1,000 barrels each day.
Special Reserve is produced in limited quantities and is a blend of well aged grain and malt whiskies.
Crown Royal Whisky and Crown Royal Special Reserve have won several awards of distinction in international competitions that confirm their place among the world's finest whiskies.
At the 2004 San Francisco World Spirits Competition, which is the first and foremost comprehensive international spirits judging event held annually in the U.S., both Crown Royal and Crown Royal Special Reserve were awarded the highest Gold honors for Canadian whisky, rating higher than any other Canadian whisky.
The Society of the Crown is a group of people who enjoy Crown Royal Whisky, and like to celebrate the product, and everything associated with it.
Members of the Society of the Crown receive complimentary personalized labels, the opportunity to purchase unique Crown Royal branded merchandise and clothing, regular Society of the Crown communications, opportunities to participate in sweepstakes and contests, and other special offers that are available to Society members only!
Benefits of joining
Complimentary personalized Crown Royal® labels and opportunities to order special limited-edition labels.
The opportunity to purchase unique Crown Royal®-branded merchandise and clothing.
Exclusive offers and rewards especially for members of the Society of the Crown Members only.
Advance notice of special events.
Regular Society of the Crown communications.
Crown Royal Whisky is heavily involved in sponsoring a number of major motorsport series.
Crown Royal's integrated motorsports marketing plan will include primary sponsorship at 18 races during the 2006 season, including the Daytona 500.
Crown Royal will sponsor the No.26 car throughout the 2006 season, including the Daytona 500.
Crown Royal International Race of Champions (IROC) is auto racing's All-Star Game. It is an invitational racing series matching 12 drivers from different disciplines of auto racing in equally prepared cars on Goodyear Eagle radial racing tires.
The Series consist of four races with points awarded for finishing positions.
At the end of the fourth race, points are tallied and a champion of champions is named. As part of its 30th anniversary season, the Crown Royal IROC Series will race on the famed road course at Daytona International Speedway (DIS) on Thursday, June 29, in conjunction with the NASCAR Cup race weekend.
Crown Royal Special Reserve will become the presenting sponsor of the Grand American Rolex Sports Car Series beginning in 2006.
The series will now be known as the "Grand American Rolex Sports Car Series presented by Crown Royal Special Reserve," and Crown Royal Special Reserve also becomes the exclusive whisky of the Grand American Road Racing Association.
The Grand American Road Racing Association, which operates and sanctions the Rolex Sports Car Series and the Grand-Am Cup Series, is the premier road racing organization in North America.
The 14-race 2005 Rolex Series schedule and the 11-race Grand-Am Cup calendar deliver professional sports car racing to key markets throughout North America in addition to being televised in the United States and Canada on SPEED Channel and distributed globally through ESPN International.
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